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We’ve revolutionized what it means to buy engagement rings and exquisite jewellery so you can make the most of your budget. By cutting out the middleman, we pass the savings onto you, all while preserving exceptional customer service and the highest quality diamonds and gemstones.

Returns are free.

Sethi Couture

Sethi Couture was founded in 2009 in San Francisco by designing sisters 

Pratima and Prerna Sethi with a simple philosophy of “Elevate the Everyday.”

Complimentary U.S. Shipping & Returns

Greek Jewelries

To represent and cultivate a small but important part of the world’s artistic heritage and culture 

while honoring the reason it exists in the first place (you).

Bellaforma Jewelry

Bellaforma Jewelry is located on the central coast in beautiful Santa Barbara, CA.
The Bella Team is a small dedicated group of hard workers. Our jewelry is designed, handcrafted, packed and shipped on site from our busy little studio.

Here at Bella we are high spirited nature enthusiasts, music lovers and HUGE jewelry fanatics! If you are too then we probably have a lot in common. Stay connected with us on social media, we are on instagram: @bellaforma_jewelry and Facebook as Bellaforma Jewelry. On social media you can see more of our designs as I’m prone to modeling our pieces as often as possible. We love it when you share your photos with us, please tag us too!

I’m Sandra, the owner, model and designer of our handcrafted jewelry. 

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